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Integrated marketing communications: a strategic approach /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Printed Book |
| Published: |
Australia :
Cengage Learning ,
2001.
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| Subjects: |
| LEADER | 00527cam a2200157ua 4500 | ||
|---|---|---|---|
| 020 | |a 978-81-315-0654-7 | ||
| 082 | 1 | 4 | |a 658.45 |b JOS-I |
| 100 | 1 | |a Joseph Sirgy, M . | |
| 245 | 1 | 0 | |a Integrated marketing communications: a strategic approach / |
| 260 | |a Australia : |b Cengage Learning , |c 2001. | ||
| 300 | |a 362p. ; | ||
| 650 | 0 | |a Marketing communications | |
| 700 | 1 | |a Rahtz, Don R . | |
| 942 | |c BK | ||
| 999 | |c 42507 |d 42507 | ||
| 952 | |0 0 |1 0 |4 0 |6 658_450000000000000_JOSI |7 0 |9 54466 |a KU |b KU |d 2015-07-05 |l 0 |o 658.45 JOS-I |p MB05854 |r 2015-07-05 |y BK | ||