Cita APA

Joseph Sirgy, M. . .., & Rahtz, D. R. . .. (2001). Integrated marketing communications: A strategic approach. Cengage Learning.

Chicago Edition Citation

Joseph Sirgy, M ., i Don R. Rahtz. Integrated Marketing Communications: A Strategic Approach. Australia: Cengage Learning, 2001.

Cita MLA

Joseph Sirgy, M ., i Don R. Rahtz. Integrated Marketing Communications: A Strategic Approach. Cengage Learning, 2001.