Strategic brand management: a process of growing and strengthening brands /

Antzeko izenburuak

• STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS
  nork: BHATIA MUKESH
  Argitaratua: (2012)
• Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
  nork: Chernatony,Leslie de
  Argitaratua: (2009)
• Strategic brand management/
  nork: Martin, Brice
  Argitaratua: (2019)
• Strategic brand management: building measures and managing brand equity /
  nork: Keller, Kevin Lane
  Argitaratua: (2011)
• New strategic brand management /
  nork: Kapferer, Jean-Noel .
  Argitaratua: (2006)