Lantos, G. P. . .. (2011). Consumer behaviour in action: Real-life applications for marketing managers. Yesdee Publishing.
Chicago Edition CitationLantos, Geoffrey P. Consumer Behaviour in Action: Real-life Applications for Marketing Managers. Chennai: Yesdee Publishing, 2011.
MLA Edition CitationLantos, Geoffrey P. Consumer Behaviour in Action: Real-life Applications for Marketing Managers. Yesdee Publishing, 2011.
Warning: These citations may not always be 100% accurate.