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B2B brand management: with the cooperation of Ines Michi /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Printed Book |
| Published: |
New Delhi :
Springer ,
2006.
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| Subjects: |
| LEADER | 00527cam a2200157ua 4500 | ||
|---|---|---|---|
| 020 | |a 9783540253600 | ||
| 082 | 1 | 4 | |a 658.827 |b KOT-B |
| 100 | 1 | |a Kotler, Philip . | |
| 245 | 1 | 0 | |a B2B brand management: with the cooperation of Ines Michi / |
| 260 | |a New Delhi : |b Springer , |c 2006. | ||
| 300 | |a 357p. ; | ||
| 650 | 0 | |a Brand management | |
| 700 | 1 | |a Pfoertsch, Waldermar . | |
| 942 | |c BK | ||
| 999 | |c 42054 |d 42054 | ||
| 952 | |0 0 |1 0 |4 0 |6 658_827000000000000_KOTB |7 0 |9 53949 |a KU |b KU |d 2015-07-05 |l 1 |o 658.827 KOT-B |p MB05390 |r 2019-08-02 |s 2019-07-10 |y BK | ||