APA Edition Citation

Kotler, P. . .., & Pfoertsch, W. . .. (2006). B2B brand management: With the cooperation of Ines Michi. Springer.

Chicago Edition Citation

Kotler, Philip ., and Waldermar Pfoertsch. B2B Brand Management: With the Cooperation of Ines Michi. New Delhi: Springer, 2006.

MLA Edition Citation

Kotler, Philip ., and Waldermar Pfoertsch. B2B Brand Management: With the Cooperation of Ines Michi. Springer, 2006.

Warning: These citations may not always be 100% accurate.