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Media planning and buying: principles and practice in the Indian context /
| Autor principal: | |
|---|---|
| Formato: | Printed Book |
| Publicado em: |
New Delhi :
Tata Mc Graw Hill ,
2010.
|
| Edição: | 1 / |
| Assuntos: |
| LEADER | 00511cam a2200157ua 4500 | ||
|---|---|---|---|
| 020 | |a 978-0-07-014760-7 | ||
| 082 | 1 | 4 | |a 302.23 |b ARP-M |
| 100 | 1 | |a Arpita Menon, . | |
| 245 | 1 | 0 | |a Media planning and buying: principles and practice in the Indian context / |
| 250 | |a 1 / | ||
| 260 | |a New Delhi : |b Tata Mc Graw Hill , |c 2010. | ||
| 300 | |a 345p. ; | ||
| 650 | 0 | |a Media | |
| 942 | |c BK | ||
| 999 | |c 41818 |d 41818 | ||
| 952 | |0 0 |1 0 |4 0 |6 302_230000000000000_ARPM |7 0 |9 53697 |a KU |b KU |d 2015-07-05 |l 0 |o 302.23 ARP-M |p MB04444 |r 2015-07-05 |y BK | ||