APA Edition Citation

Arpita Menon, . .. (2010). Media planning and buying: Principles and practice in the Indian context (1.). Tata Mc Graw Hill.

Chicago Edition Citation

Arpita Menon,. Media Planning and Buying: Principles and Practice in the Indian Context. 1. New Delhi: Tata Mc Graw Hill, 2010.

MLA Edition Citation

Arpita Menon,. Media Planning and Buying: Principles and Practice in the Indian Context. 1. Tata Mc Graw Hill, 2010.