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Product policy and brand management: text and cases /

Bibliographic Details
Main Author: Chitale, A K .
Other Authors: Ravi Gupta
Format: Printed Book
Published: New Delhi : PHI Learning Pvt. Ltd. , 2011.
Subjects:
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020 |a 978-81-203-4075-6 
082 1 4 |a 658.827  |b CHI-P 
100 1 |a Chitale, A K . 
245 1 0 |a Product policy and brand management: text and cases /  
260 |a New Delhi :   |b PHI Learning Pvt. Ltd. ,   |c 2011. 
300 |a 264p. ;  
650 0 |a Brand management 
700 1 |a Ravi Gupta . 
942 |c BK 
999 |c 41688  |d 41688 
952 |0 0  |1 0  |4 0  |6 658_827000000000000_CHIP  |7 0  |9 53551  |a KU  |b KU  |d 2015-07-05  |l 7  |o 658.827 CHI-P  |p MB04712  |r 2019-11-08  |s 2019-10-03  |y BK