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Business ethics: principles and practices /
Starting with a broad overview of the meaning and scope of ethics and the development of ethical thought, the book puts forward the applications of ethical standards to business areas such as corporate governance, marketing and brand management, advertising, and finance. The discussion shifts to a m...
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| Format: | Printed Book |
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New Delhi :
Oxford University Press ,
2010.
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| Edition: | 1 / |
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