APA Edition Citation

Zikmund, W. G. . .., & Babin, B. J. . .. (2010). Marketing research. Cengage Learning.

Chicago Edition Citation

Zikmund, William G ., and Barry J. Babin. Marketing Research. Australia: Cengage Learning, 2010.

MLA Edition Citation

Zikmund, William G ., and Barry J. Babin. Marketing Research. Cengage Learning, 2010.

Warning: These citations may not always be 100% accurate.