APA Edition Citation

Pride, W. M., & Ferrell, O. C. . .. (2010). Marketing: Planning, implementation and control. Cengage Learning.

Chicago Edition Citation

Pride, William M., and O C. Ferrell. Marketing: Planning, Implementation and Control. Australia: Cengage Learning, 2010.

MLA Edition Citation

Pride, William M., and O C. Ferrell. Marketing: Planning, Implementation and Control. Cengage Learning, 2010.

Warning: These citations may not always be 100% accurate.