Strategic alliances & marketing partnerships: gaining competitive advantage through collaboration and partnering /

Antzeko izenburuak

• Strategic alliances & marketing partnerships: gaining competative advantage through collabaration and partnering /
  nork: Gibbs, Richard .
  Argitaratua: (2009)
• Alliance advantage the art of creating value through partnering
  nork: Doz, Yves L.
  Argitaratua: (1998)
• Strategic alliances building net work relationship for mutual gain
  nork: Ramu, S. Shiva
  Argitaratua: (1996)
• Strategic alliances & marketing partnerships : gaining competitive advantage through collabo
  nork: Gibbs, Richard; Humphries, Andrew
  Argitaratua: (2009)
• Strategic alliance management /
  nork: Tjemkes, Brian
  Argitaratua: (2012)