APA Edition Citation

McDonald, M., & Payne, A. . .. (2007). Marketing plans for service businesses: A complete guide (1.). Butterworth- Heineman.

Chicago Edition Citation

McDonald, Malcolm, and Adrian Payne. Marketing Plans for Service Businesses: A Complete Guide. 1. Oxford: Butterworth- Heineman, 2007.

MLA Edition Citation

McDonald, Malcolm, and Adrian Payne. Marketing Plans for Service Businesses: A Complete Guide. 1. Butterworth- Heineman, 2007.

Warning: These citations may not always be 100% accurate.