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Advertising and promotion: an integrated marketing communications approach /
| Auteur principal: | |
|---|---|
| Format: | Printed Book |
| Publié: |
London :
Sage ,
2010.
|
| Édition: | 2nd ed.; |
| Sujets: |
| Auteur principal: | |
|---|---|
| Format: | Printed Book |
| Publié: |
London :
Sage ,
2010.
|
| Édition: | 2nd ed.; |
| Sujets: |