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Advertising and promotion: an integrated marketing communications approach /
主要作者: | |
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格式: | Printed Book |
出版: |
London :
Sage ,
2010.
|
版: | 2nd ed.; |
主題: |
LEADER | 00507cam a2200157ua 4500 | ||
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020 | |a 978-1-84920-146-9 | ||
082 | 1 | 4 | |a 659.1 |b HAC-A |
100 | 1 | |a Hackley, Chris . | |
245 | 1 | 0 | |a Advertising and promotion: an integrated marketing communications approach / |
250 | |a 2nd ed.; | ||
260 | |a London : |b Sage , |c 2010. | ||
300 | |a 333p. ; | ||
650 | 0 | |a Advertising | |
942 | |c REF | ||
999 | |c 41494 |d 41494 | ||
952 | |0 0 |1 0 |4 0 |6 659_100000000000000_HACA |7 0 |9 53291 |a KU |b KU |d 2015-07-05 |l 0 |o 659.1 HAC-A |p MB05382 |r 2015-07-05 |y REF |