Harsh V Verma. (2006). Brand management: Text and cases (2nd ed.;477.). Excel Books.
Chicago Edition CitationHarsh V Verma. Brand Management: Text and Cases. 2nd ed.;477. New Delhi: Excel Books, 2006.
MLA Edition CitationHarsh V Verma. Brand Management: Text and Cases. 2nd ed.;477. Excel Books, 2006.
Warning: These citations may not always be 100% accurate.