APA Edition Citation

Murthy, S. N., & Bhojanna, U. . .. (2010). Advertising: An IMC perspective (2.). Excel Books.

Chicago Edition Citation

Murthy, S N., and U. Bhojanna. Advertising: An IMC Perspective. 2. New Delhi: Excel Books, 2010.

MLA Edition Citation

Murthy, S N., and U. Bhojanna. Advertising: An IMC Perspective. 2. Excel Books, 2010.

Warning: These citations may not always be 100% accurate.