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Consumer behaviour and branding: concepts, readings and cases, the Indian context /
| Hovedforfatter: | |
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| Format: | Printed Book |
| Udgivet: |
Delhi :
Pearson Education Asia ,
2009.
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| Fag: |
| Fysisk beskrivelse: | 607p. ; |
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| ISBN: | 978-81-317-2236-7 |