Cita APA

Ramesh Kumar, S. (2009). Consumer behaviour and branding: Concepts, readings and cases, the Indian context. Pearson Education Asia.

Chicago Edition Citation

Ramesh Kumar, S. Consumer Behaviour and Branding: Concepts, Readings and Cases, the Indian Context. Delhi: Pearson Education Asia, 2009.

Cita MLA

Ramesh Kumar, S. Consumer Behaviour and Branding: Concepts, Readings and Cases, the Indian Context. Pearson Education Asia, 2009.