Advertising and promotion: an IMC approach /

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Detalles Bibliográficos
Autor Principal: Shimp, Terence A .
Formato: Printed Book
Publicado: New Delhi : Cengage Learning , 2007.
Subjects:
Advertising
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Advertising and promotion An IMC Approach
por Shimp, Terence A
Publicado 2007
Printed Book
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