Advertising and promotion: an IMC approach /

Antzeko izenburuak

• Advertising and promotion An IMC Approach
  nork: Shimp, Terence A
  Argitaratua: (2007)
• Advertising and promotions : an IMC perspective
  nork: Shah, Kruthi; dD'Souza, Alan
  Argitaratua: (2009)
• Advertising & IMC : principles and practice /
  nork: Moriarty, Sandra
  Argitaratua: (2017)
• Advertising : an IMC perspective
  nork: Murthy, S N; Bhojanna, U
  Argitaratua: (2007)
• Principles of advertising and IMC /
  nork: Duncan, Tom .
  Argitaratua: (2007)