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Advertising and promotion: an IMC approach /
| 第一著者: | |
|---|---|
| フォーマット: | Printed Book |
| 出版事項: |
New Delhi :
Cengage Learning ,
2007.
|
| 主題: |
| LEADER | 00466cam a2200145ua 4500 | ||
|---|---|---|---|
| 020 | |a 978-81-315-0388-1 | ||
| 082 | 1 | 4 | |a 659.1 |b SHI-A |
| 100 | 1 | |a Shimp, Terence A . | |
| 245 | 1 | 0 | |a Advertising and promotion: an IMC approach / |
| 260 | |a New Delhi : |b Cengage Learning , |c 2007. | ||
| 300 | |a 650p. ; | ||
| 650 | 0 | |a Advertising | |
| 942 | |c BK | ||
| 999 | |c 41325 |d 41325 | ||
| 952 | |0 0 |1 0 |4 0 |6 659_100000000000000_SHIA |7 0 |9 53041 |a KU |b KU |d 2015-07-05 |l 0 |o 659.1 SHI-A |p MB04854 |r 2015-07-05 |y BK | ||