Cita APA

Shimp, T. A. . .. (2007). Advertising and promotion: An IMC approach. Cengage Learning.

Citación estilo Chicago

Shimp, Terence A. Advertising and Promotion: An IMC Approach. New Delhi: Cengage Learning, 2007.

Cita MLA

Shimp, Terence A. Advertising and Promotion: An IMC Approach. Cengage Learning, 2007.