Shimp, T. A. . .. (2007). Advertising and promotion: An IMC approach. Cengage Learning.
Chicago Edition CitationShimp, Terence A. Advertising and Promotion: An IMC Approach. New Delhi: Cengage Learning, 2007.
MLA Edition CitationShimp, Terence A. Advertising and Promotion: An IMC Approach. Cengage Learning, 2007.
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