APA Edition Citation

Kapferer, J. N. (2008). Strategic brand management: Creating and sustaining brand equity long term. Kogan Page.

Chicago Edition Citation

Kapferer, Jean- Noel. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. London: Kogan Page, 2008.

MLA Edition Citation

Kapferer, Jean- Noel. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page, 2008.

Warning: These citations may not always be 100% accurate.