Srinivasan, R. (2009). Services marketing: The Indian context (2.). Prentice Hall.
Chicago Edition CitationSrinivasan, R. Services Marketing: The Indian Context. 2. New Delhi: Prentice Hall, 2009.
MLA Edition CitationSrinivasan, R. Services Marketing: The Indian Context. 2. Prentice Hall, 2009.
Warning: These citations may not always be 100% accurate.