Jayachandran, S. (2004). Marketing management: Text and cases (1.). Excel Books.
Chicago Edition CitationJayachandran, S. Marketing Management: Text and Cases. 1. New Delhi: Excel Books, 2004.
MLA Edition CitationJayachandran, S. Marketing Management: Text and Cases. 1. Excel Books, 2004.
Warning: These citations may not always be 100% accurate.