APA Zitierstil

Keegan , W. J. . . .., & Naval K Bhargava. (2011). Global marketing management (7th ed.). Pearson Education Asia.

Chicago Zitierstil

Keegan , Warren J ., und Naval K Bhargava. Global Marketing Management. 7th ed. Delhi: Pearson Education Asia, 2011.

MLA Zitierstil

Keegan , Warren J ., und Naval K Bhargava. Global Marketing Management. 7th ed. Pearson Education Asia, 2011.