Tellis, G. J. . . .. (2009). Effective advertising: Understanding,how,and why advvertising works. Response Books.
Chicago Edition CitationTellis, Gerard J. Effective Advertising: Understanding,how,and Why Advvertising Works. New Delhi: Response Books, 2009.
MLA Edition CitationTellis, Gerard J. Effective Advertising: Understanding,how,and Why Advvertising Works. Response Books, 2009.
Warning: These citations may not always be 100% accurate.