McDaniel, C. . .., Lamb,Charles W, & Hair,Joseph F. (2007). Marketing essentials. Thomson.
Chicago Edition CitationMcDaniel, Carl ., Lamb,Charles W, and Hair,Joseph F. Marketing Essentials. Australia: Thomson, 2007.
MLA Edition CitationMcDaniel, Carl ., et al. Marketing Essentials. Thomson, 2007.
Warning: These citations may not always be 100% accurate.