APA Edition Citation

Wilson, R. M. S., & Gilligan, C. . .. (2005). Strategic marketing management: Planning,implimentation and control (3.). Butterworth- Heinemann.

Chicago Edition Citation

Wilson, Richard M S., and Colin Gilligan. Strategic Marketing Management: Planning,implimentation and Control. 3. Oxford: Butterworth- Heinemann, 2005.

MLA Edition Citation

Wilson, Richard M S., and Colin Gilligan. Strategic Marketing Management: Planning,implimentation and Control. 3. Butterworth- Heinemann, 2005.

Warning: These citations may not always be 100% accurate.