APA Edition Citation

Pillai, R. S. N., & Bagavathi, . . .. (2009). Modern marketing: Priciples and practices (4.). S Chand & Co..

Chicago Edition Citation

Pillai, R S N., and Bagavathi. Modern Marketing: Priciples and Practices. 4. New Delhi: S Chand & Co., 2009.

MLA Edition Citation

Pillai, R S N., and Bagavathi. Modern Marketing: Priciples and Practices. 4. S Chand & Co., 2009.

Warning: These citations may not always be 100% accurate.