APA Edition Citation

Kumar, V., & Reinartz, W. J. . .. (2006). Customer relationship management: A databased approach. Wiley India.

Chicago Edition Citation

Kumar, V., and Werner J. Reinartz. Customer Relationship Management: A Databased Approach. Delhi: Wiley India, 2006.

MLA Edition Citation

Kumar, V., and Werner J. Reinartz. Customer Relationship Management: A Databased Approach. Wiley India, 2006.

Warning: These citations may not always be 100% accurate.