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Business market management (B2B): understanding,creatig and delivering value /

Bibliographic Details
Main Author:	Anderson, James C
Other Authors:	Narus,James A., Das Narayanadas, Seshadri,D V R.
Format:	Printed Book
Published:	Delhi : Pearson Education Asia , 2011.
Edition:	3rd ed.;
Subjects:	Marketing management

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