Anderson, J. C., Narus,James A, Das Narayanadas, & Seshadri,D V R. (2011). Business market management (B2B): Understanding,creatig and delivering value (3rd ed.). Pearson Education Asia.
Citação norma ChicagoAnderson, James C., Narus,James A, Das Narayanadas, e Seshadri,D V R. Business Market Management (B2B): Understanding,creatig and Delivering Value. 3rd ed. Delhi: Pearson Education Asia, 2011.
Citação norma MLAAnderson, James C., et al. Business Market Management (B2B): Understanding,creatig and Delivering Value. 3rd ed. Pearson Education Asia, 2011.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.