APA Edition Citation

Anderson, J. C., Narus,James A, Das Narayanadas, & Seshadri,D V R. (2011). Business market management (B2B): Understanding,creatig and delivering value (3rd ed.). Pearson Education Asia.

Chicago Edition Citation

Anderson, James C., Narus,James A, Das Narayanadas, and Seshadri,D V R. Business Market Management (B2B): Understanding,creatig and Delivering Value. 3rd ed. Delhi: Pearson Education Asia, 2011.

MLA Edition Citation

Anderson, James C., et al. Business Market Management (B2B): Understanding,creatig and Delivering Value. 3rd ed. Pearson Education Asia, 2011.