Lovelock, C., Wirtz,Jochen, & Jayanta Chatterjee. (2010). Services marketing people, technology, strategy (6th ed.). Pearson Education Asia.
Stile di citazione ChicagoLovelock, Christopher, Wirtz,Jochen, e Jayanta Chatterjee. Services Marketing People, Technology, Strategy. 6th ed. Delhi: Pearson Education Asia, 2010.
Citazione MLALovelock, Christopher, et al. Services Marketing People, Technology, Strategy. 6th ed. Pearson Education Asia, 2010.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.