Schiffman, L. G. . .. (2010). Consumer behavior (10ed.). Pearson Education Asia.
Chicago Edition CitationSchiffman, Leon G. Consumer Behavior. 10ed. Delhi: Pearson Education Asia, 2010.
MLA Edition CitationSchiffman, Leon G. Consumer Behavior. 10ed. Pearson Education Asia, 2010.
Warning: These citations may not always be 100% accurate.