Shaw, R. . .., & Merrick,David. (2008). Marketing payback is your marketing profitable? Pearson Education Asia.
Chicago Edition CitationShaw, Robert ., and Merrick,David. Marketing Payback Is Your Marketing Profitable? Delhi: Pearson Education Asia, 2008.
MLA Edition CitationShaw, Robert ., and Merrick,David. Marketing Payback Is Your Marketing Profitable? Pearson Education Asia, 2008.
Warning: These citations may not always be 100% accurate.