APA Edition Citation

Gummesson, E. (2008). Total relationship marketing (2nd ed.). Elsevier.

Chicago Edition Citation

Gummesson, Evert. Total Relationship Marketing. 2nd ed. New Delhi: Elsevier, 2008.

MLA Edition Citation

Gummesson, Evert. Total Relationship Marketing. 2nd ed. Elsevier, 2008.

Warning: These citations may not always be 100% accurate.