Tapan K Panda. (2008). Marketing management text and cases (2nd ed.). Excel Books.
Chicago Edition CitationTapan K Panda. Marketing Management Text and Cases. 2nd ed. New Delhi: Excel Books, 2008.
MLA Edition CitationTapan K Panda. Marketing Management Text and Cases. 2nd ed. Excel Books, 2008.
Warning: These citations may not always be 100% accurate.