Churchill, G. A., & Iacobucci,Dawn. (2002). Marketing research methodological foundations (8th ed.). Thomson Learning.
Chicago Edition CitationChurchill, Gilbert A., and Iacobucci,Dawn. Marketing Research Methodological Foundations. 8th ed. Austarlia: Thomson Learning, 2002.
MLA Edition CitationChurchill, Gilbert A., and Iacobucci,Dawn. Marketing Research Methodological Foundations. 8th ed. Thomson Learning, 2002.
Warning: These citations may not always be 100% accurate.