Churchill, G. A., & Iacobucci,Dawn. (2002). Marketing research methodological foundations (8th ed.). Thomson Learning.
Παραπομπή Chicago StyleChurchill, Gilbert A., και Iacobucci,Dawn. Marketing Research Methodological Foundations. 8th ed. Austarlia: Thomson Learning, 2002.
Παραπομπή MLAChurchill, Gilbert A., και Iacobucci,Dawn. Marketing Research Methodological Foundations. 8th ed. Thomson Learning, 2002.
Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.