APA Edition Citation

Pride, W. M., & Ferrell,O C. (1996). Marketing concepts and strategies (10th ed.). All India Publishers and distributors.

Chicago Edition Citation

Pride, William M., and Ferrell,O C. Marketing Concepts and Strategies. 10th ed. Chennai: All India Publishers and distributors, 1996.

MLA Edition Citation

Pride, William M., and Ferrell,O C. Marketing Concepts and Strategies. 10th ed. All India Publishers and distributors, 1996.

Warning: These citations may not always be 100% accurate.