APA Edition Citation

Kotler, P., & Armstrong,Gary. (2008). Principles of marketing (12th.). PHI learning.

Chicago Edition Citation

Kotler, Philip, and Armstrong,Gary. Principles of Marketing. 12th. New Delhi: PHI learning, 2008.

MLA Edition Citation

Kotler, Philip, and Armstrong,Gary. Principles of Marketing. 12th. PHI learning, 2008.

Warning: These citations may not always be 100% accurate.