APA Edition Citation

Smith, B. D. . .. (2005). Making marketing happen: How great companies make strategic marketing planning work for them. Elsevier.

Chicago Edition Citation

Smith, Brian D. Making Marketing Happen: How Great Companies Make Strategic Marketing Planning Work for Them. New Delhi: Elsevier, 2005.

MLA Edition Citation

Smith, Brian D. Making Marketing Happen: How Great Companies Make Strategic Marketing Planning Work for Them. Elsevier, 2005.