APA Edition Citation

Hoffman, K. D., & Bateson, J. E. G. . .. (2006). Services marketing: Concepts, strategies and cases. Thomson.

Chicago Edition Citation

Hoffman, K Douglas, and John E G. Bateson. Services Marketing: Concepts, Strategies and Cases. Australia: Thomson, 2006.

MLA Edition Citation

Hoffman, K Douglas, and John E G. Bateson. Services Marketing: Concepts, Strategies and Cases. Thomson, 2006.