APA Edition Citation

Peter, J. P. . .., & Olson, J. C. . .. (2005). Consumer behaviour and marketing strategy (7th ed.). Tata Mc Graw Hill.

Chicago Edition Citation

Peter, J Paul ., and Jerry C. Olson. Consumer Behaviour and Marketing Strategy. 7th ed. New Delhi: Tata Mc Graw Hill, 2005.

MLA Edition Citation

Peter, J Paul ., and Jerry C. Olson. Consumer Behaviour and Marketing Strategy. 7th ed. Tata Mc Graw Hill, 2005.