APA Edition Citation

Kelley, L. D. . .., & Jugenheimer, D. W. . .. (2004). Advertising media planning: A brand management approach. Prentice Hall.

Chicago Edition Citation

Kelley, Larry D ., and Donlad W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. New Delhi: Prentice Hall, 2004.

MLA Edition Citation

Kelley, Larry D ., and Donlad W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. Prentice Hall, 2004.

Warning: These citations may not always be 100% accurate.