APA Edition Citation

Gilligan, C. . .., & Wilson, R. M. S. . .. (2003). Strategic marketing planning. Elsevier.

Chicago Edition Citation

Gilligan, Colin ., and Richard M S. Wilson. Strategic Marketing Planning. New Delhi: Elsevier, 2003.

MLA Edition Citation

Gilligan, Colin ., and Richard M S. Wilson. Strategic Marketing Planning. Elsevier, 2003.