APA Edition Citation

Duncan, T. . .. (2010). Principles of advertising and IMC (2nd ed.). Mc Graw Hill.

Chicago Edition Citation

Duncan, Tom. Principles of Advertising and IMC. 2nd ed. Boston: Mc Graw Hill, 2010.

MLA Edition Citation

Duncan, Tom. Principles of Advertising and IMC. 2nd ed. Mc Graw Hill, 2010.

Warning: These citations may not always be 100% accurate.